Natacha Ruivo
Work Experience
Hi, I'm Natacha. I help companies uncover opportunities, improve customer experiences, and shape products and services for an AI-driven future. Over the last 15+ years,
Senior UXD at Critical Techworks | a BMW Group Company
Critical TechWorks is a joint venture focused on the future of mobility, developing next-generation software systems for BMW vehicles.
- [2026] Brief contribution on a B2B shop-floor assembly tool for pre-production vehicles, implementing a more user centered design workflow.
- [2026] Supported the adoption of AI-assisted design tools and workflows for 100+ designers using BMW-approved AI solutions.
- [2024-2026] Designed the UX for the in-car Media & Entertainment domain of BMW Operating System X, orchestrating holistic multi-display experiences across a connected in-vehicle ecosystem for drivers and passengers.
- [2020-2024] Designed a BMW dealership car configurator and a B2C vehicle stock search and management tools, establishing user-centered design workflows and creating a scalable B2C design system. I've also contributed on after sales B2C tool to improve customer engagement after vehicle purchase.
Senior Experience Designer at BCG Digital Ventures (BCG X)
BCG Digital Ventures, part of BCG X, builds and scales innovative businesses with the world's most influential companies.
- Designed a digital vision care venture for Zeiss in China with AR virtual try-on and Machine Learning-driven personalization, from product discovery and validation through build and launch.
- Part of a venture validation process for BASF and Redesigned a scalable people development model, aligning employee growth and BCG Digital Ventures' mission.
- BCG Digital Ventures Growth and Development impact cycles reshaped team.
Senior Product Designer at Babbel
Babbel is a leading Berlin-based EdTech company, providing digital language-learning experiences through its web and mobile products, with over 25 million subscriptions sold.
- Led product design across multiple initiatives, delivering end-to-end experiences in close collaboration with cross-functional teams.
- Drove consistency across products, improved design processes and practices and supported team growth through weekly 1:1 mentoring (Education).
Senior UXD & Business Development at Minitheory
I worked on mobile apps, responsive web, and software projects for enterprises, organizations, and startups within various sectors.
- Led a project with SUEZ and Singapore's National Water Agency (PUB) to develop a system that improved water supply monitoring and flood prevention. The UX solution enabled event prediction, supported decision-making, and reduced response times for water quality issues (Utilities & Public Infrastructure).
- Product discovery for Nugit, an AI-driven marketing platform, identifying and prioritizing experience improvements through extensive research and testing (AI & Analytics).
- Designed (UX) UTU Global iOS App - a tax-free shopping experience that transformed VAT refunds into enhanced spending power, simplifying voucher creation, increasing redemption, and helping travelers maximize purchase value across retail touchpoints (Travel & Retail Technology).
- UX class and mentorship for 29 startups as part of the DBS Bank Hotspot Accelerator Startups Program 2016 and jury for the Interaction Design Class at Singapore Management University 2015.
UX/UI Designer at Shortcut AS
- Designed a patient support iOS app for Pfizer's Genotropin treatment, creating a more engaging and motivating experience for children and their parents (Health).
- Designed and supported implementation to a B2B iPad tool for internal Adecco's performance employees (HR), and a iOS app for Premium Nordea Bank customers (Finance).
- Designed an end-to-end white-label mobile app for NOVA Spektrum, improving event discovery and wayfinding across Norway's largest exhibition and conference venue (Events & Exhibitions)
UX Designer at Mobients Inc
- Worked across various teams and departments, responsible for designing UX flows and wireframes as part of a one year project for the telecom AT&T, U-verse App for iOS and Android. AOT 4.9 million download (Telecom).