Hello! I’m a UX designer with diverse experience gained across several countries, including Norway, United States, Singapore, Germany, and Portugal.|

During these past years, I have had the opportunity to contribute to high-impact, innovative products in both consulting and product-focused companies.

I bring a balance of strategic thinking and hands-on execution, helping teams move from ambiguity to clear product direction while staying grounded in user needs and measurable outcomes.

My projects include designing automation software for the effective management of Singapore’s water resources and developing engaging digital TV experiences for AT&T, a Fortune 20 company. I also designed a virtual try-on system for prescription eyeglasses for Zeiss in Shanghai - among others. These experiences have equipped me to consistently deliver impactful results, and I have witnessed firsthand how quality research influences business success.

Across these contexts, I have learned to bridge strategic business goals with human-centered product decisions, translating complex systems into intuitive experiences that are measurable, scalable, and meaningful for users.

I am currently working in the automotive sector at Critical Techworks, a BMW Group Company.